We make bras that feel good
All bodies are beautiful
Growing up in Pakistan, it has always been a struggle to find the right bra. For most of the girls, the search for the right bra would begin from asking their friends, putting posts on the Facebook communities, and eventually waiting for your aunt to visit from abroad to bring you a bra. The process of finding a good bra has always been tedious.
We started the Fleur label to empower women in Pakistan, provide them with a platform where they can not only order undergarments that make them look beautiful but also comfortable.
We want to build a community of confident, empowered women. Fleur is a woman led online store, made by women for women, you can always guarantee the love and support from the Fleur community.